ABSOLUT PLUS ONE
Client
Absolut India
Agency
Lowe Lintas
Year
2019
Type of Work
Graphic Design
Marketing Design
My Role
Conceptualised
Designed
Art Directed
Created a vibrant and spirited brand communication to articulate the unique personality of Absolut vodka, a promotional campaign to work across various print and online applications.
The design played to the strength of the brand by using their bold color palette and tone of voice highlighting the fun and open-minded feel of the brand. To make it stand out in an already crowded marketplace.
Designed On-trade and off-trade elements to extend the campaign across all relevant consumer cohorts for the brand. Along with digital shorts for their social media handle.
Project Team
Nikhil Kumar | associate creative director
Vedansh Kumar | associate creative director