SNACC PACKAGING
Client
SNACC by Swiggy
Year
2025
Type of Work
Packaging Design
My Role
Conceptualised
Designed
Conceptualised and designed SNACC's packaging, the most physical touchpoint of Swiggy's ten-minute kitchen, built for a
Gen Z crowd. Bold and playful enough to be recognised the second it lands at the door.
The packaging leaned all the way into the brand's Gen Z spirit. Food became bold, each dish deconstructed and stripped to a handful of shapes. The restraint made it loud and the boldness is what made it stand apart.
It ran as a full system, bags, boxes, cups, bowls, sachets, tea cartons, down to the straws and condiment packs.
The palette held the brand's young, ambitious spirit together across every format, with room built in to keep evolving as the range grows.
The packaging was shortlisted at the Kyoorius Design Awards 2025, in Communication Design — Graphic Design (Packaging).
Project Team
Mayur Hola | vp - brand
Prateek Suri | avp - brand marketing
Sreejita Chakraborty | director - creative
Yudhajit Mukherjee | general manager - copy
Priyanka Joshi | sr manager - copy
Arjun Sharma | manager - design
Ishita Mehta | project operations
Akhila Anil | project operations
Arpit Sood | project operations
Sangamitra Chakraborty | video edit team
Sugato Roy| video edit team