TOING BRANDING
Client
Toing
Year
2025
Type of Work
Brand Identity
My Role
Identity Design
Art Direction
Designed the identity for Toing, a food delivery brand with one promise, food at the lowest price guaranteed. Built for people ordering on a budget: students, interns and first-time earners. The identity needed to feel fresh and approachable. Bold enough to stand out, friendly enough to feel within reach.
The logo is dynamic and confident, angled to suggest movement, with the 'g' extending beneath the word to root and reinforce it. The tilted dot on the 'i' adds a playful hint of openness, a small and friendly wink that keeps the whole mark approachable.
The identity carried across every touchpoint, leaning fully into a green-and-pink palette to build a brand world that was loud, fresh and entirely Toing's own.
Describe your image
Describe your image
Describe your image
Describe your image
The identity extended to the people bringing the food to the door. Delivery executives were kitted out in Toing's green and pink polos, jackets and insulated bags, turning every drop-off into a moving piece of the brand.
Project Team
Mayur Hola | vp - brand
Prateek Suri | avp - brand marketing
Sreejita Chakraborty | director - creative
Yudhajit Mukherjee | general manager - copy
Saptarshi Chakraborty | manager - copy
Kasif Shakeel | manager - copy