SNACCIN IT
Client
SNACC by Swiggy
Year
2025
Type of Work
Advertising
Art Direction
My Role
Designed
Art Directed
Designed and art directed SNACC's brand visual language, a 10 min food delivery service, built for the Gen Z crowd that wants fresh food, fast. A design language bold and distinct enough to cut through a crowded market and be impossible to miss.
Breaking the clutter meant bold creative direction and food imagery built to trigger craving. AI tools made that possible not as a shortcut, but for control. Generic food stock was off the table; every frame was directed, from a cat mid-karate-kick sending brownies flying to a thali balanced on a paw. It let the food and the brand look exactly as intended, down to the last crumb.
Describe your image
Describe your image
Describe your image
Describe your image
A Gen Z brand needed Gen Z's language and a hook sharp enough to stop a ten-second attention span. So we went where the internet already lives: cats. A cast of dope cats, internet slang, and a neighbourhood pun for every site turning each billboard into an ad that belonged to the street it stood on. The campaign ran across Bangalore, Pune, Gurgram and Hyderabad.
The pods delivered. Across five neighbourhoods, footfall around each site climbed as high as 21.5%, with orders up to 9.3%.
Project Team
Mayur Hola | vp - brand
Prateek Suri | avp - brand marketing
Sreejita Chakraborty | director - creative
Yudhajit Mukherjee | general manager - copy
Priyanka Joshi | sr manager - copy
Puneeta Mahadevia | Lead - copywriter
Avika Gupta | design intern