OYO ROOMS
Client
OYO Rooms
Year
2021
Type of Work
Brand Identity
Signage & Environmental Graphics Graphic Design
My Role
Conceptualised
Designed
Art Directed
Designed a new brand identity system for OYO, one that captures the shift in the company's positioning and ambitions for the global market. The extended visual language allowed for an integrated and coherent brand presence in different mediums and contexts.
Developed a new color palette that'd help the brand break the monotony and saturation of the existing red-all-things and everywhere.
The primary palette consisted of two colors to retain the brand's simplicity and authority in the segment. While the secondary palette with five colors allowed for the brand personality shine out. The new palette together brought to life the ambitious and young nature of the brand spirit while consolidating its ever evolving nature.
The logo plastered across building facades was a crucial identifier for the brand, as the brand geared for its next chapter, the letters were rearranged into a high-spirited composition acting as design elements. The new system was integrated across all visual communication and became a recurring feature.
The new identity system created a cohesive brand visual language, one that gave the brand a new voice and tone while allowing room for evolution within the creative framework of the new visual language.
Project Team
Mayur Hola | svp global brand
Prateek Suri | team lead
Rajat Aggarwal | design head