SUBWAY HOTSELLERS
Client
Subway India
Year
2023
Type of Work
Marketing Design
Graphic Design
My Role
Conceptualised
Designed
Art Directed
After more than a decade, Subway, known for their highly customisable menu, was revamping the menu by introducing fixed recipe sandwiches. Hotsellers, non-customisable warm sandwiches that the customer could just point and order.
The task was to reimagine the menu and design a launch campaign for this new way to Subway.
We divided the menu into two parts, one that helps the customer navigate through the customisable and non-customisable items on the menu with ease. The new format for the menu boards served as the visual focus in all of the restaurant interiors.
The launch campaign's intention was to build craveability for the eight new Hotsellers and to inform people about this new way to order at Subway.
We also redesigned the sandwich artists' t-shirt keeping in mind their new empowered role in the restaurant. Developed a series of hand-drawn illustrations reflecting both the freedom of expression their art gives and the connection found through it.
Project Team
Mayur Hola | chief marketing officer
Rajat Aggarwal | design head
Prachi Gera | copywriter
Rajesh Verma | studio lead
Shirish Sen | photographer
Swati Desai | stylist
Kshitij Handa | director
Rehab Films | production house