SUMMER BREAK CAMPAIGN
Client
OYO Rooms
Year
2022
Type of Work
Print Design
My Role
Conceptualised
Art Directed
After two long of years of the pandemic, with kids and parents being at home together, at all times. We wanted to gently remind the parents that it was break time.
55% of India's travel market is family travel and we wanted families to consider OYO when booking for their travel. The situations were inspired by travelling activities where the kids (being kids) treated the parents like a parachute, hammock and jet ski, having their intended summer vacation at home.
The campaign got shortlisted at Communication arts in newspaper advertising category
Project Team
Mayur Hola | svp global brand
Prateek Suri | team lead
Rajat Aggarwal | design head
Mohammad Azad | character design & 3D
Udit Gaur | copy head
Vedika | copywriter